One of my biggest pet peeves about the nutritional supplement industry is when companies slap a high price tag on their products and tell us they are top quality, simply because of their inflated cost. All too often in this world we as consumers see a big price tag and assume that the product is better than the rest just because we had to pay more for it. However a high sales price doesn’t necessarily mean a higher quality product, and that is especially true in the supplement industry.
Let’s take whey protein for example. Many people do not know that there are actually three different types of whey protein; concentrate, isolate and hydrolysate. But even within these types, there are grades which affect the manufacturing costs and ultimately the retail price. If a company were to use the lowest grade of whey protein concentrate, but put a price tag of $60 on a two pound container, the high price would not justify the low quality product inside. If you were to put a $100 price tag on a bucket of dirt, it is still a bucket of dirt! On the flip side, when you see a five pound container of protein selling for only $25, think about why that product is so cheap!
But this type of price gouging doesn’t stop with just protein powders. Weight loss products are also notorious for having high prices on ineffective products, because supplementRad 140 Testolone Side Effects companies know that people who want to lose weight are willing to pay a high price if they can put in minimal effort. If there’s a new ingredient that’s all over the media, you can bet the price tag on supplements which contain it are going to be higher. I distinctly remember this happening when raspberry ketones and the hoodia plant were all over television.
Any supplement needs to contain the proper clinically proven dosage in order to be effective. If you purchase a supplement, you need to be aware of what those dosages are. If there’s a high price tag but only 50% of the clinical dosage (and oftentimes much less), it will not be effective, plain and simple.
For these reasons, and many others, it is so important to do your research and know just what you need from a nutritional supplement to get the desired results. In the meantime, keep a close eye on those ingredient labels and price tags.
Tim Mielke is the author of “The Book of Supplement Secrets: A Beginner’s Guide to Nutritional Supplements” and dozens of other articles in the health and fitness industry. He has written for magazines, websites and supplement companies. He is currently writing a second edition of his book, which is due out in 2014.